Visual Merchandising
TST Canton Road Flagship store
Latest collection "Dior 61" in sharp colors are displayed in windows and at the middle of the store.
Shops are mainly decorated in white with much open area and sufficient lightingi the store. It enables customer to focus on items selling in the store easily and clearly.
Product packaging
Vintage perfume package - achromatic color scheme
Harris tweed pattern, named "Caf Anglais" by Dior
Modern perfume package - high chroma and metallic colors often applied, young and chic style
Fashion items are usually package with white boxes with the grey logo.
A simple, pure, orchid like elegance is brought.
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