Christian Dior's color

Color Families of Christian Dior RTW collections (up to 2009 Spring)


Christian Dior loves to use achromatic scheme and monochromatic scheme very much.
These two color schemes are used in almost every collection.
The achromatic scheme is especially often used in fall winter collections, to promote a mysterous and glamorous feeling.

In the past 10 years, the preference of colors of Dior changed to make the brand younger, and show more creativity. You can easily find that the older collections' color families (upper line in the pallete above) have lower chroma, they are usually analogous colors. For collections in recent years, bright colors like sharp orange, peach pink, sky blue and sharp pink are oftenly used in a complimentary scheme. These changes help to enhance the modern classic image of the brand - it's flower blooming high fashion for new ladies, not dull look for old ladies.

Furthermore, I discover that, Christian Dior loves to use red. Different kinds of reddish colors were used over these years. Sharp red, shocking pink, peach pink, magenta, crimson, maroon, coral, violet red...adjestment in tint and tones create the variation.

Our group forecast the up coming color trend of Christian Dior based on our previous analysis and the prevailing fashion and color trend. We've got this color family:

I'll create a fashion collection for the upcoming season for Dior with the color family.