Final Report for Christian Dior Color analysis
Introduction
Before studying the colors of Dior, I did some research on its brand history and its past development. Two of the most influential events were the debut of the "New Look" in the 1950s, and the pass over to John Galliano - a talented fashion designer for Dior.
The "New Look" made Dior famous and be loved by every women at the time. Black became an important color for fashion, it represented the tough and modern image of the post-war women.
Way of Dior using colors
The successful business kept running, and passed over a few designers' hands. The lastest one is John Galliano. He made Christian Dior to the top of the fashion world, every piece of his collections is a master-piece. He uses colors in his own way -
- 3 or more Complementary colors in most collections
- 1-2 colors on an outfit, usually analogous / mono chromatic / triad color scheme to maintain color harmony
- complementary colors used on small accessories / handbags
- achromatic outfits in every collection, esp in the fall
- High chroma colors used in recent years (eg: Collection Dior 61)
Color theories
The most oftenly applied color theory is the principle of familiarity. Dior often use colors from the nature, like beige, red, orange, yellow, sky blue. These colors seem pleasing to most people, and be easily accepted. Even when sometimes Dior uses colors seems incongruous, adjustments (e.g.: changing the value) on the colors make them easier to be accepted.
Color Trend forecasting
After analysing the brand colors of Dior and the prevailing fashion and color trend, I designed a collection for Dior.
2010 SS Ready to wear
Theme - Metamorphosis
Conclusion
After the study of color in this semester, I understand that color perception varies from person to person, somehow due to our brain's interpretation and our cultural biases. It's affecting us everyday, the only way to know more about it and get more fun from it, is to observe around and to think more.
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