Only a single hue appear on each poster. The garments, accessories, handbags, high heels, make up and even the background colors and Dior logo are of the same hue. Once you look at the poster, you can determine what main color it is trying to sell. It's using the color principle "emphasis of color".
To avoid boring feeling, different tones and saturation effects are made, especially obvious on the background. The reflection of light on the irregular walls make single hues appear in different values. Thus every poster is showing a mono-chromatic color scheme.
In addition shape of the walls are geometrical. The special patterns match well with each garment. For example, model with the orange pleated dress match well with the wall with radial linear effect. The proportion of deep orange sections on the poster is perfectly balance to emphasis the design of the dress.
Proportion of colors - achieve a balance
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